PHILADELPHIA (AP) — In the end, Chip Kelly chose the NFL, giving the Eagles their guy.

Philadelphia hired Kelly on Wednesday, just 10 days after he decided to stay at Oregon. The 49-year-old Kelly, known as an offensive innovator, becomes the 21st coach in team history and replaces Andy Reid, who was fired Dec. 31 after a 4-12 season.

He'll be introduced at a news conference Thursday at 1:30 p.m. at the Eagles' practice facility.

Kelly, who was 46-7 in four years at Oregon, interviewed with the Eagles, Cleveland Browns and Buffalo Bills in a two-day span after leading the fast-flying No. 2 Ducks to a victory over Kansas State in the Fiesta Bowl on Jan. 3.

The Eagles are known to have interviewed 11 candidates, including two meetings with Seahawks defensive coordinator Gus Bradley. All along, Kelly was thought to be Philadelphia's first choice in a long, exhaustive process that took many twists.

"Chip Kelly will be an outstanding head coach for the Eagles," owner Jeffrey Lurie said in a statement. "He has a brilliant football mind. He motivates his team with his actions as well as his words. He will be a great leader for us and will bring a fresh energetic approach to our team."

On the day he fired Reid, Lurie appeared to be describing Kelly when he said he wanted to find a "real smart, forward-thinking coach" who is "strategic, a strong leader, very comfortable in his own skin."